How to Create Buyer Personas   

The world from your customer's perspective 

This guide to more effective engagement will help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. Buyer personas will put your messages in the right context so that they resonate with your audiences. Using precision targeting to deliver personalized communications to buyers will more effectively  increase awareness and the value of your product.


You'll get an actionable process to develop more effective buyer targeting:

  • What are Buyer Personas?
  • What are Negative Personas?
  • How Can You Use Personas?
  • How Do You Create Personas? 
  • Templates to Create Personas