How to Create Effective Blogs  

Optimizing your content to drive traffic

Getting started drafting a blog post isn’t an easy task. It takes time to write a blog post, and sometimes even more time to come up with a topic. This worksheet is designed to take you through this process in the most efficient way.

This template will help you understand how to develop effective blogs and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.  Using a guided process to put your messages in the right context so that they resonate with your audiences and will show up in their search results. 

You'll get an actionable process to help you: 

  • Choose topics
  • Craft attention grabbing headlines
  • Select keywords
  • Optimize for search engines