Developing B2B Product Positioning 

Looking at your product from the customer's perspective

This guide to more effective positioning includes insights on how to develop impactful and differentiated positioning that will resonate with your audiences so they will understand and remember your product. And will enable you to deliver personalized communications and more precision targeting to influence buyer behavior.

You'll get actionable information to help you understand:

  • What exactly is positioning?
  • Why positioning is important
  • The 3 C's of successful positioning
  • How to evaluate positioning
  • The process to develop positioning