Content Mapping Template  

Marketing Asset Inventory and  Gap Analysis Tool 

 

Specific content assets are more relevant to buyers at specific times during the buyers journey. That’s nice in theory....But how do you as the marketer know which one of your content offers to choose?

This guide will provide methods for developing content to support the buyer's journey and create more effective engagement   You will gain insights on how buyer behavior and research needs differ throughout the stages of the buyers journey and which specific content types are most relevant at specific stages of the buyers journey. Using these methods will enable you to deliver personalized communications and more precision targeting to influence buyer behavior.

Using a series of templates you'll learn:

  • Key content mapping fundamentals
  • How to evaluate alignment of assets with stages of the buyer's journey 
  • How to identify content gaps 
  • Plan a content road map