8 Critical Sales Enablement Mistakes  

Supporting the bottom of the funnel to better align marketing and sales 

Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell. And in today’s economy, selling is anything but easy.

A guide to more effective sales tools 

That’s why developing effective selling tools is so critical. Whatever you call your tools; sales guides, battle cards, playbooks, solution guides etc, no mater how you provide the information you need to have discipline and a process behind them. Good sales enablement educates your sales force on how to position and sell your offerings to the prospects most likely to buy. It also functions as a reference tool, organizing details for just-in-time access to help sales people feel in control of the sales process.

You'll get actionable information to help you understand common sales tools mistakes and how to avoid them.